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A customized event marketing campaign offers brands a unique opportunity to interact with consumers and create memorable experiences that translate into new business, brand loyalty, and repeat customers
The Perfect Marketing Mix
Ingredients:
1 PART: BRANDING AND AWARENESS
People have an easier time remembering experiences that engage all of their senses, so by having a physical presence at an event, you reach customers in a very memorable way.
2 PARTS: GENERATING LEADS
You have already pre-qualified that the attendees of this event are your target consumers, so now it’s just a matter of capturing their data. Collecting contact information for potential new customers can be executed in a number of ways prior to the event, at the event or post-event.
3 PARTS: ENGAGING WITH PROSPECTS AND EXISTING CUSTOMERS
Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. If there is no relationship, there is no exchange of value.
4 PARTS: EDUCATING ATTENDEES
Event marketing gives you a chance to upsell customers by introducing them to products or services they may not know about or know that they need.